Top Ten Slide Tips
1. Keep
it Simple
PowerPoint
uses slides with a horizontal or “Landscape” orientation Don’t let your message
and your ability to tell a story get derailed by slides that are unnecessarily
complicated, busy, or full.” Nothing in your slide should be superfluous, ever.
Your slides should have plenty of “white space” or “negative space.” Do not
feel compelled to fill empty areas on your slide with your logo or other
unnecessary graphics or text boxes that do not contribute to better
understanding. The less clutter you have on your slide, the more powerful your
visual message will become.
2.
Limit bullet points & text
Your
presentation is for the benefit of the audience. But boring an audience with
bullet point after bullet point is of little benefit to them. Which brings us
to the issue of text. The best slides may have no text at all. This may sound
insane given the dependency of text slides today, but the best PowerPoint
slides will be virtually meaningless without the narration (that is you).
Remember, the slides are meant to support the narration of the speaker, not
make the speaker superfluous.
This slide is not unusual, but it is not a visual aid,it is more like an “eye chart.”
Aim for something like this simple slide above.
And this is even better…
3.
Limit transitions & builds (animation)
Use object builds and slide
transitions judiciously. Object builds (also called animations), such as bullet
points, should not be animated on every slide. Some animation is a good thing,
but stick to the most subtle and professional (similar to what you might see on
the evening TV news broadcast). A simple “Wipe Left-to-Right” (from the
“Animations” menu) is good for a bullet point, but a “Move” or “Fly” for
example is too tedious and slow (and yet, is used in many presentations today).
Listeners will get bored very quickly if they are asked to endure slide after
slide of animation. For transitions between slides, use no more than two-three
different types of transition effects and do not place transition effects
between all slides.
4. Use
high-quality graphics
Use
high-quality graphics including photographs. You can take your own high-quality
photographs with your digital camera, purchase professional stock photography,
or use the plethora of high-quality images available on line (be cautious of
copyright issues, however). Never simply stretch a small, low-resolution photo
to make it fit your layout – doing so will degrade the resolution even
further.Avoid using PowerPoint Clip Art or other cartoonish line art. Again, if
it is included in the software, your audience has seen it a million times
before. It may have been interesting in 1993, but today the inclusion of such
clip art often undermines the professionalism of the presenter. There are
exceptions, of course, and not all PowerPoint art is dreadful, but use
carefully and judiciously.
Try to avoid cheesy clip art like this.
This edited stock photograph is more effective and professional.
Often use images of people in my slides, as photography of people tends to help the audience connect with the slide on a more emotional level. If the photographic image is secondary in importance, then I decrease the opacity .
In this title slide, the image is primary.
In this slide of the same presentation, the image is secondary and “pushed” to the back by editing it first in Photoshop.
5. Have
a visual theme, but avoid using PowerPoint templates
You
clearly need a consistent visual theme throughout your presentation, but most
templates included in PowerPoint have been seen by your audience countless
times (and besides, the templates are not all that great to begin with). Your
audience expects a unique presentation with new (at least to them). You can
make your own background templates which will be more apt to your needs. You
can then save the PowerPoint file as a Design Template (.ppt) . For Direct
PowerPoint Presentation save in PowerPoint Show format (.ppts)
6. Use
appropriate charts
Always
be asking yourself, “How much detail do I need?” Presenters are usually guilty
of including too much data in their on-screen charts. There are several ways to
display your data in graphic form; here are a few things to keep in mind:
Pie Charts.
Used
to show percentages. Limit the slices to 4-6 and contrast the most important
slice either with color or by exploding the slice.
Vertical Bar Charts.
Used
to show changes in quantity over time. Best if you limit the bars to 4-8.
Horizontal Bar Charts.
Used
to compare quantities. For example, comparing sales figures among the four
regions of the company.
Line Charts.
Used
to demonstrate trends. For example, here is a simple line chart showing that
our sales have gone up every year. The trend is good. The arrow comes in later
to underscore the point: Our future looks good!
In
general, tables are good for side-by-side comparisons of quantitative data.
However, tables can lack impact on a visceral level. If you want to show how your
contributions are significantly higher than two other parties, for example, it
would be best to show that in the form of a bar chart (below, right). If you’re
trying to downplay the fact that your contributions are lower than others,
however, a table will display that information in a less dramatic or emotional
way.
7. Use
color well
Color
evokes feelings. Color is emotional. The right color can help persuade and
motivate. Studies show that color usage can increase interest and improve learning
comprehension and retention.
You
do not need to be an expert in color theory, but it’s good for business
professionals to know at least a bit on the subject. Colors can be divided into
two general categories: Cool (such as blue and green) and Warm (such as orange
and red). Cool colors work best for backgrounds as they appear to recede away
from us into the background. Warm colors generally work best for objects in the
foreground (such as text) because they appear to be coming at us. It is no
surprise, then, that the most PowerPoint slide color scheme includes a
blue background with yellow text. You do not need to feel compelled to use this
color scheme, though you may choose to use a variation of those colors.
If
you will be presenting in a dark room (such as a large hall), then a dark
background (dark blue, grey, etc.) with white or light text will work
fine.
But
if you plan to keep most of the lights on (which is highly advisable) then a
white background with black or dark text works much better. In rooms with a
good deal of ambient light, a screen image with a dark background and light
text tends to washout, but dark text on a light background will maintain its
visual intensity a bit better.
8.
Choose your fonts well
Fonts
communicate subtle messages in and of themselves, which is why you should
choose fonts deliberately. Use the same font set throughout your entire slide
presentation, and use no more than two complementary fonts (e.g., Arial and
Arial Bold). Make sure you know the difference between a Serif font (e.g.,
Times New Roman) and a Sans-Serif font (Helvetica or Arial).
Serif
fonts were designed to be used in documents filled with lots of text. Serif
fonts are said to be easier to read at small point sizes, but for on screen
presentations the serifs tend to get lost due to the relatively low resolution
of projectors. San-serif fonts are generally best for PowerPoint
presentations,
but
try to avoid the ubiquitous Helvetica.
Often choose to use Gill Sans as it is somewhere in between a serif and a sans-serif font and is professional yet friendly and “conversational.” Regardless of what font you choose, make sure the text can be read from the back of the room.
Often choose to use Gill Sans as it is somewhere in between a serif and a sans-serif font and is professional yet friendly and “conversational.” Regardless of what font you choose, make sure the text can be read from the back of the room.
Times
Arial Black and Arial
9. Use
video or audio
Use video and audio when
appropriate. Using video clips to show concrete examples promotes active
cognitive processing, which is the natural way people learn. You can use video
clips within PowerPoint without ever leaving the application .
How to Insert Video
Into PowerPoint
Embed a video from a file
Using a video clip not only
will illustrate your point better, it will also serve as a change of pace
thereby increasing the interest of your audience. You can use audio clips (such
as interviews) as well. Something to avoid sound effects that are included in
PowerPoint (such as the sound of a horn or applause when transitioning slides).
10. Spend time in the slide sorter
According
to the Segmentation Principle of multimedia learning theory, people comprehend
better when information is presented in small chunks or segments. By getting
out of the Slide View and into the Slide Sorter view, you can see how the
logical flow of your presentation is progressing. In this view you may decide
to break up one slide into, say, two-three slides so that your presentation has
a more natural and logical flow or process.
PREPARE
DESIGN
&
DELIVER
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